Online content is becoming an important point of contact between brands and customers. It is not just where many customers first interact with your brand but it is also where your value, industry authority, and appeal are built and maintained. Without a strong content marketing strategy fueling your outreach, you’re passing up a fantastic opportunity to maximize that first connection and fully exploit valuable content. If used correctly, this critical digital tool may help increase brand image, build credibility and loyalty, broaden your reach, and support long-term success.
However, getting your content promotional strategies to the right spot isn’t always so simple.
SEO and online content best practices are changing fast, making it difficult to know how to develop content that resonates. Here are five content marketing principles to help you concentrate your strategic marketing plan, expand your presence online, and transform your blogs, social media postings, and video material into exciting brand-building assets.
Begin with the Data
There was a point when content marketers developed blogs and social media posts based on their assumptions about what customers wanted, making predictions about what would drive engagement. Luckily, we now have a plethora of analytical tools at our fingertips.
These content marketing solutions offer actionable data as to what your intended audience is searching for, as well as the elements that are generating visibility, clicks, and certain sorts of engagement. With this information at your disposal, you can now tailor your content marketing strategy around factors such as keywords, web traffic, domain authority, posting reach, bounce rate, and more, resulting in data-driven content that is best placed to provide results.
Analytics tools may be a huge help to any content marketing team developing web content, handling social media, generating emails, or simply looking for a spike in search engine visibility. User-friendly analytics solutions like Hootsuite, Ahrefs, HubSpot, and Google Analytics should be utilized to modify your content marketing in order to boost marketing returns and push ahead of your competitors.
Choose the Right Platform for Publishing
The web provides several opportunities for uploading information and spreading the word, enticing people to take a chance and publish on every channel in sight.
However, because not all material and social media sites have the same search authority, focus, or reach, it’s critical to be pickier, at least at first. Branching out and researching your choices may be beneficial, especially if you are scaling up or have a larger budget. However, when you first begin, it is critical to conduct research.
Knowing where your audience is and what sorts of content users engage with is essential for increasing brand awareness and sending your content to where it will have the greatest impact. After you’ve done your research, you can start shaping and sharing each blog post and article in the places where it will get the greatest traction. This helps to focus attention on your brand while expanding your content marketing budget yet further.
Once you’ve established a solid presence on a few brand-friendly sites, you can look into other content marketing options to expand your reach and visibility.
Add a Tint of Creativity to Your Content Marketing
With minimal digital marketing funds and resources, it can be difficult to develop a strong content marketing plan that optimizes brand exposure. When your budget is limited but you still need a strong online presence, a little content marketing inventiveness may go a long way in keeping your company in the spotlight.
Repurposing is a simple but efficient approach to extending the life of your content. Learning how to actually repurpose long-form blog content, webpages, and articles, into short posts and across different platforms will help you extract more value from your material without depleting your resources.
Obviously, minimizing overuse and repetition is key, since these might put your followers’ tolerance and attention to the test. However, if you have the correct content rhythm in place, your repurposing efforts might give much-needed engagement among your readers even after the original has gone live.
Using viral trends and hashtags to generate long-form content could also be a creative method for keeping your content strategy flowing without the effort and cost of creating it from start. Choosing viral topics helps you to go viral, bypassing the hard effort of generating a new trend while benefiting from the visibility and online traffic that popular topics attract.
Engage Your Audience
Sometimes the greatest approach to spreading the word and establishing a more effective content marketing plan is to go right to the source: the content user. This is often referred to as community marketing; establishing discussions between your company and your target audience provides countless possibilities to spread the word and develop a more vibrant online brand presence.
Developing interactive content, such as quizzes and polls, engages folks and allows you to have two-way interactions with your audience, which increases brand interaction.
Requesting product reviews or asking people to tag you when they use your services is also an impactful method for gathering new, high-quality content that can later be promoted in your own content marketing strategy. You need to know that user-generated content (UGC) is not only free but nurtures a sense of community, lending a feeling of humanity and consumer credibility to your brand.
Employ Paid Advertisements
Using sponsored advertisements in collaboration with other content advertising techniques is an excellent approach to getting your content exposed to the appropriate audience. Paid advertising allows you to reach a larger audience and may be shared on social media, landing sites, sponsored content, banners, and other platforms.
Consider investing in influencer marketing, which is a type of paid advertising that promotes a product or service by utilizing influencers (public personalities with niche followings, generally on social media platforms). Influencers often have a following of dedicated and trustworthy followers who respect their advice. You may boost your visibility and revenue organically by collaborating with an influencer.